Born in Finland, Lotta Jurica is a multidisciplinary artist and designer known for her expressive use of color, print, and form. With a deep curiosity for exploring new worlds—both digital and physical—her work has resonated with athletes, creators, and fashion-forward audiences worldwide.

Lotta has been at the forefront of fashion innovation, from co-developing the industry-leading 3D design software Browzwear LOTTA to driving the digital transformation of apparel design. She has been invited to speak at leading institutions, including Aalto University (Helsinki), FIT (New York), Adobe MAX (San Diego), and Première Vision (Milan), where she advocates for the next generation of designers to embrace creative technology.

Her career spans visionary leadership in activewear and sportswear style. She helped shape adidas by Stella McCartney and was headhunted to Los Angeles to build and launch Savage X Fenty SPORT alongside Rihanna in 2022.

Currently, Lotta is the Senior Design Director at SKIMS, the cultural powerhouse founded by Kim Kardashian. At SKIMS, she leads design across key categories, infusing functionality, elevated form, and forward-thinking style into one of America’s most influential fashion brands.