Lotta Jurica grew up in Finland.

In love with exploring new worlds. Finnish born artist and designer Lotta Jurica combines expressivity in color, print, and form. Her work has inspired athletes and sport spectators around the world.

She has participated in developing industry leading 3D Software, Browzwear LOTTA for apparel. Ms Jurica has been invited to speak in Universities Helsinki -Aalto, New York -FIT , as well as trade fairs, Milan- PI and San Diego -Adobe MAX . She encourages next generation designers to adapt to digital revolution.

She is passionate and engaging project leader in field of active wear, sportswear style and fashion.

Her latest pursuit has been to work with divers partners creating and leading collaboration collections - adidas by Stella McCartney being one of the few.

Lotta was headhunted to start Savage X Fenty SPORT line in Los Angeles with Rihanna. She contributed to the new collection creation year 2022.

Currently Lotta leads Active, Lingerie, Sleep, Lounge and Swim lines in one of America’s Fashion Authorities.